Piaggio Vespa launches its first online store on Snapdeal

Vespa becomes the first scooter brand to launch its online store in collaboration with Snapdeal.com in India. Piaggio Vehicles Pvt. Ltd. – the wholly owned Indian subsidiary of the Italian Piaggio Group has partnered with Snapdeal, to create a platform to reach out to its internet savvy customers of Vespa.  The exclusive Vespa brand store will showcase the entire range of Vespa scooters. Vespa fans will now be able to book their Vespa on a click of a button.

To commensurate the launch of the store, Vespa has launched a special offer for the first 100 customers of the store. The Snapdeal Vespa online store has been launched today and the entire range of Vespa models available would be available at the booking amount of INR 5,000, these include Vespa, VX, Vespa S and Vespa Elegante

[caption id="attachment_13561" align="alignnone" width="1111"] Vespa S[/caption]

Press Release

Vespa becomes the first premium scooter brand to launch its online store in collaboration with Snapdeal.com in India. Piaggio Vehicles Pvt. Ltd. – the wholly owned Indian subsidiary of the Italian Piaggio Group has partnered with Snapdeal, to create a platform to reach out to its internet savvy customers of Vespa.  The exclusive Vespa brand store will showcase the entire range of Vespa scooters. Vespa fans will now be able to book their Vespa on a click of a button.

Vespa the European best-selling two-wheeler, has been successful in creating a niche ‘premium’ category in scooters since its India launch in April 2012.  A global brand icon of aspirational lifestyle -Vespa is among the first few automobile brands to have tapped the online retail market in a bid to attract today’s internet savvy consumers. The partnership with Snapdeal is targeted especially towards a younger segment of consumers who are digitally active and prefer purchases that provide easy access and transactions without investing much time.

To commensurate the launch of the store, Vespa has launched a special offer for the first 100 customers of the store. The Snapdeal Vespa online store has been launched today and the entire range of Vespa models available would be available at the booking amount of INR 5,000, these include Vespa, VX, Vespa S and Vespa Elegante

Speaking about the new partnership, Mr. Sanjeev Goyle Executive Vice President - 2W Business, Piaggio Vehicles Private Limited (India) said, “The brand Vespa has a global appeal and has been the most stylish 2 wheeler around the world.  Our premium product Vespa has received a lot of recognition since its launch in the Indian market. From the launch of Vespa LX to the launch of sporty Vespa S, our endeavour as a brand has been to offer ultra-modern and sleek designs that appeal to the youth segment. Today’s generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience.”

He further added, “Snapdeal is India’s largest online marketplace and hence it was the best platform for us to launch our first online store. Through this collaboration, we aim to take our relationship with our consumers to the next level. This initiative of ours will be an integral part of our larger marketing strategy.” 

“Automotive category on Snapdeal has grown at a phenomenal pace in the last 12 months. We have seen a tremendous customer response towards this category. With the Vespa Brand Store, on the Snapdeal platform, we want to create a unique shopping experience for our consumers where they have access the entire Vespa Scooters’ portfolio from the comfort of their homes” said Tony Navin, Senior Vice President, Electronics and Home at Snapdeal.

The brand store has been curated keeping in mind the finer nuances associated with the Vespa brand. The layout of the brand store has been customized to offer a similar shopping experience to the user as he/she would have while shopping at an offline store. The brand store enables Piaggio to manage their product selection, promotions and launches as per their need/requirement and basis the analytics shared by Snapdeal.

Additional background information: The automobile e-commerce segment is relatively a new concept in India but this model has been used extensively in other developed markets like the USA and Europe. This sector is full of opportunities, as it is one of the fastest growing retail industries in India. The concept is sure to gain popularity in the near future as it enables manufactures to track and target relevant customer base, the turnaround time is less and the ROI is higher as virtual store setup investments are comparatively low.