Ford Celebrates 2 lakh sales of made-in-India EcoSport

Snapshot: Ford is celebrating on achieving the sales milestone of 2 lakh units of Ford EcoSport compact SUV. The milestone achieved combines domestic sales and exports. More than 112,000 Ford EcoSports on Indian roads. The EcoSport is exported to South Africa, Taiwan, Australia and several European countries.



[caption id="attachment_13692" align="alignnone" width="1111"] Ford EcoSport 2 lakh Milestone[/caption]

 

Press Release

Made in India Ford EcoSport Celebrates 200,000 Sales Milestone

• India’s highest selling compact SUV achieves 200,000 sales milestone in domestic wholesales and exports combined; More than 112,000 Ford EcoSports on Indian roads

• With more than 30 awards, EcoSport continues to be India’s most awarded vehicle ever; Topped J.D. Power’s Initial Quality Study (IQS) 2014 in SUV segment

NEW DELHI, India, 05 August 2015 – India’s most awarded vehicle and highest selling compact SUV Ford EcoSport has achieved the 200,000 sales milestone in domestic wholesales and exports combined within two years of its introduction.

Ford EcoSport started its journey with an overwhelming response from Indian customers and received a record 60,000 bookings within 30-days of introduction. The Chennai-made SUV today boasts of more than 112,000 proud owners in India alone and is winning customers around the world for its robust drive dynamics, exemplary performance, smart technology and compelling value proposition.

“The EcoSport, since its launch, has been appreciated for its compelling value proposition and we would like to thank all our customers for their patronage,” said Anurag Mehrotra, executive director Marketing, Sales & Service at Ford India. “Ford EcoSport created the compact SUV segment and dominates the market owing to its unmatched value. The 200,000 sales milestone is yet another testament to the inherent strengths of our compact SUV that continues to set new benchmarks even in a challenging market.”

The compact SUV has since been loved by customers and auto enthusiasts alike for its complete value package offering great style, ergonomically designed interiors, exhilarating mix of power and superior fuel efficiency, smart in-car technologies and outstanding safety features.

Ford enhanced the technology offerings on the EcoSport in February with the introduction of SYNC^® with Ford AppLink™. This intuitive in-car technology enables users to control some of their favourite smartphone applications through simple voice-commands. From live cricket scores to finding nearest restaurants, Ford AppLink enables it through its compatible smartphone applications.

The EcoSport became India’s most awarded vehicle ever within a year of its introduction, bagging more than 30 prestigious industry accolades. It also topped global automotive consulting firm J.D. Power’s Initial Quality Study (IQS) for 2014 in the SUV segment.

The EcoSport is exported to South Africa, Taiwan, Australia and several European countries. The popularity of the Ford EcoSport internationally only validates and strengthens Ford India’s credentials as a world-class manufacturer.

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